Paid social media advertising
Social media ads that bring you customers, not just likes.
We plan, create and manage paid ads on TikTok, Instagram, Facebook, X and YouTube for South African brands. You get the right audience, ads people actually stop for, and reports that show where every rand went.
- Managed daily
- Clear budget split
- No long contracts
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Shop nowOne team, every platform
Your customers scroll more than one app. Your ads should be on the right ones.
We do not push every platform on every brand. We look at who you sell to, what you want them to do and what you can spend, then put your money where it will work hardest. Here is how we use each platform.
TikTok ads
TikTok advertising in South Africa
TikTok is where people find new products, music and places before they even search for them. We make TikTok ads that look and feel like real TikToks, so people watch them instead of scrolling past.
Ad formats we run
- In-Feed ads
- Spark Ads
- TopView
- TikTok Shop ads
- Lead generation
- Branded effects
Great for
- Reaching 18 to 34 year olds quickly
- Product launches and drops
- Music releases and dance challenges
- Selling straight from the app with TikTok Shop
Make it even stronger: Get South African TikTokers to create videos about your brand, then we boost the best ones as Spark Ads.
Add TikTok influencers
Instagram ads
Instagram advertising that builds a brand people follow
Instagram is where people check you out before they buy. We put your brand in Reels, Stories and Explore with creative that fits right in, then follow up with the people who showed interest.
Ad formats we run
- Reels ads
- Stories ads
- Carousel ads
- Explore ads
- Partnership ads
- Shopping ads
Great for
- Fashion, beauty and lifestyle brands
- Restaurants, venues and events
- Growing a following that buys
- Bringing back people who visited your site
Make it even stronger: Run creator posts as partnership ads, so they reach new people with the creator's name and trust behind them.
Add Instagram influencers
Facebook ads
Facebook advertising that fills your inbox with leads
Millions of South Africans still use Facebook every day to compare, ask questions and buy. We run Facebook ads built to start real conversations, from lead forms to ads that open a WhatsApp chat with your team.
Ad formats we run
- Lead form ads
- Click to WhatsApp ads
- Catalogue ads
- Video ads
- Messenger ads
- Local awareness ads
Great for
- Getting enquiries and quote requests
- Reaching buyers aged 30 and up
- Online stores and retail sales
- Local businesses with a physical store
Make it even stronger: Retarget everyone who watched a creator's video with an ad that turns their interest into a sale.
Add Facebook influencers
X ads
X (Twitter) advertising for launches and live moments
When something happens in South Africa, people talk about it on X. Promoted posts put your brand right inside those conversations, at the exact moment people are paying attention.
Ad formats we run
- Promoted posts
- Video ads
- Follower ads
- Trend takeovers
- Keyword targeting
- Event targeting
Great for
- Launch days and live events
- Entertainment, music and sport
- Joining conversations that are trending
- Growing a following quickly
Make it even stronger: Pair your promoted posts with a nationwide Twitter trend and get the whole country talking about you.
Add a Twitter trend
YouTube ads
YouTube advertising for stories worth watching
YouTube is where people watch music videos, reviews and how-tos, on their phones and on their TVs. We put your video in front of the right viewers and only pay when people actually watch.
Ad formats we run
- Skippable in-stream ads
- Bumper ads
- Shorts ads
- In-feed video ads
- Music video promotion
- Remarketing
Great for
- Music videos and artist launches
- Product demos and explainers
- Brand films and storytelling
- Reaching viewers on smart TVs
Make it even stronger: Run a YouTuber's review of your product as an ad, so viewers hear about you from someone they already trust.
Add YouTube influencersStart with your goal
What do you want your ads to do?
Every campaign we run starts with one clear goal. That goal decides the platforms, the ad formats and how we measure success.
Get your brand known
Reach lots of the right people quickly and make your name stick.
Get more leads
Enquiries, quote requests and WhatsApp chats from people ready to talk.
Sell more online
Ads that send buyers to your store and bring back people who nearly bought.
Push a music release
More views, streams and shares for your single, album or video.
Fill your event
Sell tickets and get people through the door of your venue or event.
Get app downloads
Reach people on the phones they are already holding and get the install.
What you get
We handle everything, from the first idea to the final report
You do not need to learn Ads Manager or chase a freelancer for updates. Our team takes care of the whole process.
- Strategy and audience researchWe find out who your buyers are and where they spend their time.
- Ad creative and copyDesigns, short videos and captions made for each platform.
- Setup and trackingPixels, conversion tracking and links set up properly from day one.
- Daily managementWe watch your campaigns every day and move budget to what is working.
- TestingWe test audiences, hooks and formats so your results keep improving.
- Plain-language reportsClear reports on what you spent and what it brought in. No jargon.
How it works
From first chat to live ads in four steps
Simple, quick and clear. You always know what is happening and why.
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01
Free strategy chat
Tell us about your business, your customers and what you want to achieve.
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02
Your ad plan
We recommend platforms, audiences, ad ideas and a budget split for you to approve.
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03
Create and launch
We make the ads, set up tracking and go live once you are happy.
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04
Improve and report
We optimise daily and send you clear reports on results.
No hidden costs
How your ad budget works
Your budget has two parts, and you see both before anything goes live. Start with what you are comfortable with, then put more behind the ads that perform.
- You approve the full split upfront
- Start small, then scale what works
- Ads can run from your own ad accounts
Paid straight to TikTok, Meta, X or Google to show your ads. This is what buys the reach and clicks.
Our fee to plan the strategy, create the ads, manage them daily and report back to you.
Ads work even better with creators
People trust people. Let South African creators make content about your brand, then use paid ads to push it to thousands more. We run both as one campaign.
FAQ
Questions about paid social ads
Can't find your answer? Ask us. A strategist will help you work out the best next step.
Ask a strategist
How much does it cost to advertise on social media in South Africa?
Your cost is made up of two parts: the ad spend that goes to the platform, and our fee to plan, create and manage the ads. The right ad spend depends on your goal, your audience and how fast you want results. Tell us your budget and we will show you exactly how we would split it, before you commit to anything.
Which social media platform is best for advertising my business?
It depends on who your customers are and what you want them to do. TikTok and Instagram are great for reaching younger audiences and launching products, Facebook works well for leads and buyers over 30, X is strong for launches and live moments, and YouTube is ideal for video and music. We will recommend the mix that fits your goal.
Do you create the ads as well?
Yes. We can design static ads, edit short videos and write the copy for every platform. If you already have content, we can work with that too, and we can also bring in creators to make content that feels native to each app.
How soon will I see results from paid social ads?
Your ads can start showing as soon as the platform approves them. The first couple of weeks are about testing audiences and creative to find what works, and results usually get stronger as we put more budget behind the winners.
Can you run ads from my own ad accounts?
Yes. We can work inside your own Meta, TikTok, X or Google ad accounts, so you keep ownership of your data, pixels and audiences.
Can I combine paid ads with influencer marketing?
Yes, and it is often the best way to go. Creators make content that people trust, and paid ads push that content to thousands more people. We plan both together so they work as one campaign.
Free ad plan
Get a free paid social plan for your brand
Fill in a few details and a Click Media strategist will put together a plan for you. No cost, and no pressure to sign up.
- 1The right platformsWhere your customers really are, and where to start.
- 2A budget splitHow much to spend, where, and what to expect.
- 3Ad ideasCreative concepts and formats that suit your brand.
Prefer email? info@clickmediaprod.com
Thanks, there! Your request is in.
A Click Media strategist will look at your details and get back to you with your free ad plan.
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